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Marketing law


Frank Jørgensen

Lawyer (H), Partner



Natalie Fialho Kierulf

ADVORA are specialists in marketing law/unfair competition and have over 15 years of experience in advising on and litigating in accordance with the Danish Marketing Practices Act.

Our advice includes among others:

  • Unfair competition. Assessment and enforcement of actions in violation of good marketing practice.


  • Cases of product infringement, imitations and counterfeit products.  

  • Misleading, derogatory remarks, defamation in accordance with the Marketing Practise Act.

  • Misappropriation of trade secrets


  • Advice on and clearing of products, get-up, advertisements and marketing material as well as products compliance in Denmark.


​ We also handle consumer complaints and advise on the legal position of companies in this regard.  

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